Saturday, July 28, 2012

KMA Commercial Guidelines



The following are the general rules for requesting a sponsored commercial slot on the podcast, however, they also apply in any use of video materials which we may offer in the future.

Commercial Guidelines:

1. What can I advertise? You may advertise your company, band, product, concert, or any number of other events and items. We would like for it to be in some form related to music, as the show will be about it, but this is not a requirement and we will advertise anything within reason. 

2. Should I avoid anything in my content? Your ad may NOT contain anything which is of an offensive sexual, racial, religious, political, or other slant which could potentially reflect badly on both you and us. This is of course subject to how the content is being used and we will gladly hear you out before rejecting your proposal. Most importantly however is this: Do not use content that you do not have a legal right to. If you are advertising an event of some sort which includes music, it should be your own original composition or you will need to provide proof that you have the right to use someone else's. 

3. How long can my ad be? Your ad must not be longer than 60 seconds in length as that will be the maximum time we allow for each of the commercial breaks on the show.

4. Well that's pretty cool, but how much is this going to cost me? Not much, believe it or not. We want to make our services available to as wide a range of users as possible, so we charge in 15 second increments, at 25 cents per section. We will gladly run your ad more than once per podcast at an additional fee of 5 cents per run beyond the first. You will never have to pay more than a dollar for a normal commercial unless you just plain want to, although there may be special exceptions based on circumstances. We will not use your content prior to receiving payment, and prefer to do so via Paypal when possible to ensure the quickest possible service for all involved parties. Should we for whatever reason be unable to run your ad in the agreed-upon episode, we will not hold your funds as credit. We will gladly refund your money and/or set up a new slot for your commercial depending on which you prefer.

5. That works for me, how long will that run me for though? Once you've paid for your ad, we will run it in up to four podcasts. You can pay to renew the ad at any time and we will keep it in the show for as long as you need. (Renewal cost will depend on desired length of run and commercial, but will be the same as your initial cost if for the same length of run. Longer runs will be eligible for discounts over time)

6. What will happen to my content when the run is finished? We will store your ad in our files for potential future use unless you specify otherwise, but will never run the content without your permission. Should we find the content relevant to a particular episode you are not slotted for, we will contact you to give you the chance to reserve an available slot so you will have an extra chance for exposure. KMA reserves the right to decline any ad which we find to be in violation of our morals or the sponsor guidelines, and this content will not be stored by the company.

7. Where should I send my content? You can send your content, questions, and general information to us at KnightengaleMusic@Hotmail.com with the subject line "Commercial Request". A real person will reply to you within 24 hours of receipt to answer any questions you may have and help you get your content on the show as soon as possible.

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